The Secrets of Launching a Profitable Online Business | Online Business

“I’d love to work from home, but I just don’t think I’m cut out for it.” Maybe you’ve been told that, or perhaps you’ve had those thoughts yourself. Well, have faith in yourself. YOU CAN make a success of working online from home.Can it be challenging? Yes. But YOU CAN DO IT! In order to put you on the fast track to success, we’re going to explore the secrets of launching a profitable online business. That way you’ve got a good idea of how to proceed.Here’s an overview of the secrets:

Research your market, explore different niches and make a choice

Figure out how to advertise in your niche

Locate products within your niche to promote

Launch a campaign and scale up promotions that work
There’s an overview of the secrets. In a moment we’ll take time to explore each one.But First: Product Creation verses being an AffiliateMany who launch an online venture believe they need to create their own product. They feel that they need to create something completely new and unique. While that’s great if you’re able to do so, it’s not necessary. You can make a decent income online by simply being an affiliate.Be aware that if you’re thinking you need to create something totally new and unique, it’s the hardest way to make money online. It’s better in the beginning to focus on a few good affiliate products, rather than moving into creating your own product.Then, as you become more seasoned, you should look into creating your own unique product. But until then, why not look into becoming an affiliate in a market you enjoy, and with an affiliate product that you love.Okay, now let’s explore the secrets of launching a profitable online business.Research Your Market, Explore Different Niches and Make a Choice This requires research. In this early stage you can go to Google or a search engine of your choice and type in something related to your chosen market. If you don’t see online ads, and especially paid advertising, stay away from that market.You’re looking for a profitable niche within that market. For example, you may want to get into the weight loss market. That’s a broad market. So you’d do well to find a profitable niche within that market. You can search things like “weight loss for women” or “weight loss for women over 40″ or anything related.You can do much the same by going to Amazon and doing similar searches. See how many books and products there are for that niche. If you find a lot of books and products, then you’ve found a promising niche.If you find a lot of books and products it’s great because:

Money is already flowing in that niche

You’ll be able to make money in that niche

You may be able to do joint ventures
Now there’s a whole lot more to nailing down a profitable niche then simply doing a few searches. To do it right you’ll want to use a good keyword tool. Then, you’ll want to explore the demand in that particular niche.But this is the point: At this stage you’re exploring possibilities. You’re researching niches within the market of your choice. When you find a niche that looks promising, it’s time to move on to the next step.Figure out How to Advertise in Your NicheAt this point you’ve found a niche within your market. Now it’s time to figure out how to advertise in your niche. You can do this online and offline.When you find some online ads, study them for a while. See which ones are working and have a solid business reach. Explore the matter more by clicking on the ads. See what site you land on and what it says. This will tell you much about how you need to present your offer.You can also take this tactic offline. Go to a magazine stand and look at issues related to your niche. In those magazines you’ll find paid product ads. Check out the ads and see what you can learn. Then, check out the same magazines month after month. Do you see ads that have been running for several months at a time?Ads that have been running for several months are usually there because they’re working. Study those ads and adapt them to your own online ads. Model their strategies and you too will be running effective ads.Just a note: This process of studying ads online and in magazines is something that will extend over several months. You’ll likely launch your business before that, but as you keep an eye on these ads, you can refine your own advertising, thus making your business more profitable.Locate Products within Your Niche to PromoteDuring your exploration of advertising, you’ll see some affiliate products that are being offered. You’ll find that some have been out there for quite a while. If that’s the case, you might consider taking a closer look at those particular products.You can do that by going to the sales page and reading the testimonials. Check out the owner and see what people are saying about the product. If it’s legit and looks like a good product choice, you may choose to be an affiliate. But make absolutely sure that you dig into the background before moving ahead as an affiliate.You can also find affiliate products to promote by visiting ClickBank. It’s a marketplace for many different digital products. Look at products in your niche and do research. Once you locate a good product, become an affiliate and promote it.You can do much the same on Amazon, CJ Affiliate, and JV Zoo. Research the marketplace, find a good product and promote it.You’ll find that in the initial stages of your online venture it’s best to promote good affiliate products. Eventually, you may want to create your own unique product, but it’s best to start with affiliate products. It’s fast, simple, and easy compared to creating your own product.Launch a Campaign and Scale up Promotions That WorkNow that you’ve researched your market, chosen a niche, and located a product to promote, it’s time to launch a campaign. You need to get traffic to your offer and there are various ways to do it. Much depends on your budget.If you have little or no money, you can use free traffic methods:

Promote on your blog

Do guest blog posts

Give away free reports

Use social media

Article marketing

Video marketing

If you can budget some cash each month set up a paid traffic campaign:

Blog or Ezine ads

Solo ads

Facebook ads

Pay Per Click (PPC)

Cost Per Action (CPA)


Once you’ve decided on a few traffic methods start promoting your offer. Track your results and see how things are going. Make adjustments where necessary. When you find a traffic method that works stay with it.Now it’s time to scale up your activity. This is a fancy way of saying do more of what’s working on a massive scale. However, continue to track your results, because you’ll still need to make adjustments in your campaign.YOU CAN DO IT!As you can see there’s nothing too complicated to carry out. You research your market, find the niche of your choice, locate a good affiliate product, and launch a campaign.When you run one successful campaign, you’ll be able to set up several more thereafter. The more you run, the more you can make. Follow the guidelines here and repeat often. You’ll enjoy online success. Yes, YOU CAN DO IT!

Online Games – Can We Make Money Playing Them?

When we refer to online games we are normally referring to video type games that we play on a computer via the internet. Some video games are played over the internet using mobile phones and video consoles, but generally speaking online games means computer games that need an internet connection to be played. Simple text-based multiplayer games were the first of these types of games as internet connections were slow and expensive when these games were first introduced in the 1980s. Gradually these games became popular in the 1990s, with today’s online games featuring virtual communities, realistic graphics and multiplayer games where people can even play one to one or in knock out tournaments for cash prizes. We all know that the internet is the fastest growing market place in the history of the world but did you know that there is an online games sector that is growing 4 times faster than the internet overall! Yes! and it’s the “Online Skill Games” market.There are many styles of Online GamesSome of the different types of online games that exist:1. Real time strategy games: This type of game is all about strategy where, for your army to fight successfully against the other internet players you need to develop a game plan by building lots of resources2. First person shooter: Here the players compete with each other one to one. In most first-person type games, the online game allows the death match or arena style of play. In this style of game play the view you see is the one seen from your character’s eyes.3. Massively Multiplayer Online Role Playing Games (MMORPG): In this type of game each person has to keep trying to reach the next highest level until he has reached the top one written for that game and these online games can have, simultaneously, thousands of players from every part of the globe, playing in a giant virtual world interacting against or with each other. Gamers can keep playing these types of games for months or even years!4. Browser type games: These are pastime games that are quick, simple and small that are played in your browser. The popular Java and Shockwave technologies are used to develop these games.5. Online skill games: An online skill based game is a web game played in tournament format or one to one. Each player pays a cash entry fee to play with a cash or merchandise prize going to the winner or winners. The outcome of each competition is based on the player’s ability and performance not luck.How Do Online Game Companies Make MoneyAll games today, are playable online. How do we make money? This is the question that companies making the online games have to ask themselves. The majority of companies make single-player games that are played at home and in this the player has to beat the artificial intelligence of the enemy. Today these games normally include an online multiplayer version which can be played against or with other Internet players. By selling their game DVD/CDs is how these companies earn their profit e.g. Warcraft 3 and Counter Strike. Advertising and promotions is how browser game companies make their money. MMORPG companies generally charge their players a monthly fee and continue to add content by programming new scenarios etc in their games e.g. Everquest 2 and World of Warcraft. Some don’t, but survive because their DVD/CD sales are high e.g. Guild Wars.What is the future of online games?Soon there will be a new entry into the online skill games market. According to their Free Online Games Market Report they will be the first company with their new online skill games platform, to launch a business that encapsulates three of the newest phenomena on the internet today. Online Games Entertainment, Social Networking using web 2.0 and a new way of marketing which has been described as Social Marketing 2.0. One of the core differences with this new platform over the conventional models is that we the players can if we want share in the profits while we play our games. With the market today (2007) worth approximately $5.2 billion USD and predicted to rise in the next 3 years to over $13 billion USD that’s $412 per second and with social networking sites already reaching 45% of web users and the 4 major Instant Messengers having more than 400 million users between them this potentially could be a whole lot of money.

Bio on Kes Phelps, Freelance Web Designer

In 1996 Kes Phelps asked himself what are his natural abilities were and what he enjoyed. He had always been creative with a passion for art and design, and also technically minded. The Internet boom had just exploded and so he made the decision to carve a career in Web Design.At the time there were no Web Design higher level education courses in his home town of Norwich in the UK, to which he was committed due to family reasons. The most suitable and highest profile course was the Applied Computing degree at the University of East Anglia which, although was predominately a software engineering degree, did have some modules related to web design and the programming and database skills would stand him in good stead for developing web based applications.Kes successfully completed the prerequisite Access Course in Engineering and Technology at the Norwich City College and was offered a place on his chosen degree which he went on to complete, with honours, in 2000.His first position after graduation was at British Telecom working as a call centre operative. Then after six months, a secondment within BT Retail arose, building an Intranet site for a team of project managers. He put himself forward and his application was accepted.This short term contract was invaluable in his personal and skill development. Here he taught himself ASP building a small scale, web based application. He was also given the opportunity to develop his project management skills gained at university.From there he had a brief spell as a freelance web designer but due to lack of experience, struggled to make a comfortable living. It was clear he needed to get back into the workplace to gain more experience and after six months as a freelancer he managed to find work with mProvision, then known as mGenie.mGenie was an internet marketing company owned by Fox Tucker. Fox was well known within the affiliate marketing arena and helped create the DGM’s affiliate marketing network.This wasn’t just an excellent opportunity for Kes to hone his web design and development skills, but also to learn about the entrepreneurial aspects of online business from his mentor, Fox. After one year he was appointed Head of Technical Development, designing, developing and project managing internet solutions that delivered Mobile Phone Media. It was here that he became fascinated by his now specialist area of Internet development, search engine optimisation.After three years at mProvision he went on to join, a highly successful online poker portal, as Head of Mobile Content. When the company realised his search engine optimisation expertise he became involved with their online marketing. After ten months however he was made redundant due to role change.By this time, however, his skills and experience were sufficient to go into business as a freelance web designer, developer and SEO. This had always been a dream and something continuing very much in the background but now there was an opportunity to take it to another level. He redesigned and optimised his site, which you can get to via the link in the footnote of this article, and slowly watched it climb the search engine rankings.As it climbed the enquires began to come and now Kes Phelps has a steady flow of work, specialising in designing, developing and optimising internet solutions for small and medium sized businesses.